Pink Shirt Day

Client: CKNW Orphans' Fund

Pink Shirt Day is the national day to end bullying. Plenty has been said about how bullied kids feel, so we decided to take a different approach. The campaign earned tens of millions of impressions, all on an enormous budget of $5,000. 

Lotus Awards - Gold x 1, Silver x 1 | Marketing Magazine Awards - Bronze x 1 | ADCC - Bronze x 1