Backbase Connect

Client: Backbase

This was a new one for me—overseeing the creative for a 1000+ attendee event at the stunning Beurs van Berlage.

Backbase is the biggest company that you've never heard of. It's a fintech that provides banking technology used by hundreds of millions of people globally. I was contracted to develop their brand identity, which led to overseeing Connect 2019—a hugely successful tech conference in Amsterdam. 

The theme was "The Neo Reality" in response to the neobank trend that threatens conventional banks.