Client: Tommy Hilfiger
The 'Classics Reborn' campaign launched with Shawn Mendes. But the tagline was so beloved that it dominated Tommy's advertising for the better part of a year. It originally launched around new sustainability innovations, but grew into almost a brand identity.
The spots with Shawn were for the launch, but the third one with Kailand Morris (Stevie Wonder's kid) is an example of how it carried on.
